Why should I care about making advertising more efficient for small businesses?

Small businesses employ the vast majority of people in our country. They also drive innovation and provide greater consumer choice. Our local communities benefit from their tax dollars and the support they provide to local communities. Advertising is so inefficient that most small businesses cannot afford to use paid advertising to grow their business. This puts them at a huge disadvantage for competing against big businesses. As more small business fail or get consolidated into one big business this creates fewer jobs, slower innovation and less consumer choice. It is in all our interest to see that small businesses have a fair opportunity to compete for our business.