Why should I answer the profile questions truthfully?

If you are going to be a member then why not receive ads that are relevant so you will choose to view them?  Businesses are looking to pay to contact people who are active on Cotonomy. This way the money they pay to advertise is worth it. The fewer ads you view the fewer businesses will pay to contact you. Why not get paid for letting the right companies contact you instead of spending your free time searching for them?